Jeff Kemp - Resume

RESUME

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JEFF KEMP
Cell: (303) 319-9208
Email: jeff.kemp@yahoo.com
Web: www.jeff-kemp.com
Address: Golden, CO 80401

Product Manager | Marketing Manager | Product Marketing | Technical Writer | Online Marketing/Web/Ecommerce | Analyst

OBJECTIVE: Take leadership in defining, communicating, and driving product, service, and marketing requirements from inception through customer delivery by working collaboratively across internal organizations where my decisions, recommendations, analytical and strategic thinking, and ability to execute plans and creative ideas will contribute significantly to exceeding customer expectations, improving customer acquisition and retention, ultimately contributing to strengthening company market position, revenue growth, and cost savings.

EXPERIENCE:

CONSULTING – PRODUCT MANAGEMENT AND MARKETING CONSULTING
OCT 2008 – PRESENT
DEMANDPOINT – (SUPPLY CHAIN MANAGEMENT CONSULTING FIRM – www.demandpointinc.com)
• Developed, executed, and promoted Business Plan for commercialization of complex software offering.
• Defined and translated business requirements into functional and non-functional requirements by documenting product requirements (PRD), market requirements (MRD), and Use Cases.
• Defined and executed Project Plan and process definition (process flowcharts); created marketing materials, site-maps, web-based tools

PANASONIC AVIONICS CORPORATION
MAY 2006 – SEPT 2008
PRODUCT MANAGER – SOFTWARE APPLICATIONS AND SERVICES (PRODUCT PLANNING)
• Ensured successful product lifecycle of assigned products for web-based next-generation in-flight entertainment (IFE) and communication systems within the aerospace/aeronautics industry currently used by Boeing, Airbus, and the world’s top airlines.
• Provided leadership across all departments to create and sustain commercially successful products and services related to cabin applications and services for Panasonic IFE, including passenger communications (instant messaging IM), news services, and personal media (iPod, USB mass storage devices).
• Responsible for full lifecycle (cradle to grave) product strategy, requirements definition (PRD Product Requirements Document), planning targets, technical details, market position, documentation (MRD Marketing Requirements Document / PDD Product Description Document / Marketing Presentations), development, vendor involvement, implementation, delivery and support.
• As key member of Product Planning team, developed/executed product strategies including translating customer needs into clear and attainable product requirements and designs while managing towards optimum desired user experience.
• Functioned as liaison between engineering, marketing, program management, and sales within highly complex matrix organization to ensure development scope for product features and deliverables met customer expectations and timelines.
• Fiscal responsibility including negotiating vendor contracts and determining most important partnerships for success (saved $100K annually by re-negotiating agreement with news content provider).
• Defined pricing, product positioning and marketing message, including creating and presenting customer facing presentations, training and overall product support from a technical, sales, and marketing standpoint.
• Researched market and technology trends to provide direction for product features and future product roadmap.
• Created use cases, screen mock-ups, wireframe screen flow designs, and conducted usability analysis on user interface design.

SOLAR TECHNOLOGIES, INC.
MAY 2005 – MAY 2006
MARKETING MANAGER
• Managed/implemented marketing initiatives including re-design of PHP/MySQL database driven corporate website (www.LCDSolar.com), Press Releases, email campaigns, collateral material, photography, and lead management programs.
• Created ecommerce web store using Yahoo Small Business Solutions while managing multiple domains.
• SEO/SEM search engine optimization & marketing including keywords, meta tags, AdWords/AdSense, content landing pages.
• Customized Access database and advanced Excel for lead tracking, parts management, and email campaign management.

EARTH COMPUTER TECHNOLOGIES, INC.
NOV 2003 – MAY 2005
SALES & MARKETING MANAGER
• Responsible for directing sales and marketing initiatives including online, print, trade show, and lead generation activities, with primary management and revenue responsibility for ecommerce website and sales personnel.
• Managed NetSuite ASP hosted ecommerce website of 300 products (www.earthlcd.com) while attaining 120% of web store quota, quadrupling online revenue, and increasing web traffic by 600%.
• Managed $180K advertising budget including Google PPC pay-per-click advertising and SEO search engine optimization.
• Managed sales personnel, bonus programs, and sales process which drove sales to exceed goals by 120%.
• Negotiated/managed monthly print advertising contracts with publishers of electronics magazines including EE Times, EDN, ECN Magazine, Nuts and Volts, CircuitCellar, Processor, ESM Electronic Supply and Manufacturing.
• Managed all Mar-Com activities including Press Releases, editorial coverage, and trade shows including CES, Embedded Systems, SID, and G2E.

E-SYSTEMS DESIGN
MAR 2002 – JAN 2003
ECOMMERCE MANAGER
• Responsible for corporate website and ecommerce web store development/management involving online product marketing and lead management programs.
• Designed and implemented VarStreet ecommerce ASP hosted web store and managed online marketing initiatives that contributed to increased customer loyalty and consistent revenue growth.
• Developed professional 60 page corporate website using Dreamweaver, DHTML, Java Script, ASP, VB Script, and Flash animation which greatly enhanced company corporate image and increased web traffic by over 800%.
• Implemented SEO and HitBox web analytics for tracking key website metrics which drove key business decisions.
• Supported customer issues related to online ordering, product inquiries, website usability, and online registrations.

FIRSTSOURCE.COM
APR 2000 - NOV 2001
ONLINE PRODUCT MERCHANDISING/CATEGORY MANAGER
• Category Manager for Networking and Computer Systems products responsible for product marketing, merchandising, online partner recruiting, vendor management, and online revenue/margin goals.
• Managed internet product marketing, online merchandising, pricing strategies, web banners, email campaigns, vendor co-op funds, and online promotions within product categories across multiple nationally known websites including Onvia.com, AllBusiness.com, and Firstsource.com attributing to over $25M annual growth while maintaining margin goals.
• Acquired, negotiated, cultivated, and managed over 30 new key online marketing partner relationships including Cisco, Nortel, Netgear, Linksys, D-Link, SMC, 3Com, Compaq, HP, and IBM attributable to $30K of new co-op/MDF dollars monthly.
• Managed preferred product positioning within online shopping sites such as Cnet, PriceGrabber, and MySimon.
• Presented value proposition, ROI, forecasting, and customer retention analysis to management and marketing partners.

D-LINK SYSTEMS, INC.
JUL 1996 - APR 2000
NATIONAL ACCOUNTS MANAGER – ECOMMERCE, VAR, & OEM CHANNELS
• Responsible for acquiring, managing, and increasing sales and marketing opportunities through strategic channel partners by driving product/brand recognition and standardization, and creating channel marketing programs.
• Acquired and cultivated several new strategic partners while managing marketing programs with Gateway.com, AltaVista, Toshiba.com, MicronPC.com, eMachines, Acer, HP, NECX, TechStore.com, Beyond.com, CMPExpress, and Firstsource.com which added $125K/month in new revenue.
• Developed successful 'Reseller Channel Program' attributable for recruitment of 100+ best of breed channel partners.
• Managed inside sales team, direct sales, online channel sales, and distribution sell-through sales process involving End-User, Reseller, and Distributor relationships for indirect sales channel pull through.
• Responded to RFP's from Major Accounts with volume pricing agreements, product roadmaps, and product certifications.

COMPUTER SKILLS: (‘Power User’ of all software)

DOORS (IBM / Telelogic) • NetSuite • MS Project • Photoshop / CorelDraw / Illustrator/ Acrobat • ASP / VB Script / PHP / MySQL / JavaScript • DHTML / HTML / CSS • GoogleAnalytics / LeadLander / WebPosition / Urchin / Omniture / HitBox / WebTrends • ExactTarget / ConstantContact / JangoMail • Salesforce.com / GoldMine / ACT! / Maximizer • Dreamweaver / FrontPage • VarStreet • Flash • Visual Basic • SQL • QuarkXPress / PageMaker • LotusNotes • MS Office 2003 / 2007 Excel / Word / PowerPoint / Access (VBA) / Visio • Windows XP / 2000 / Vista • Mac OS X 10.5

EDUCATION/TRAINING:

• Certified NetSuite Consultant - May 2004
• Saddleback College - Computer Science Major 1996; emphasis on Visual Basic, “C”, and Access Programming
• Trained extensively on LAN/WAN network switching and 802.11b wireless technologies - D-Link 1996-2000
• 18 years journeyman within the printing industry including personnel/production management, graphic design, sales, marketing

PROFILE:

Highly diverse technology professional with 12 years web and marketing experience within progressively responsible positions demonstrating proven expertise in achieving tangible results with short-term ROI supporting corporate objectives both in a hands-on and management capacity. Strong analytical skills with keen business savvy and entrepreneurial ability for taking ownership and developing/executing creative results-based solutions. Detail oriented yet strategic planner able to see and drive towards ‘big picture’. Great work ethic, strong communicator (written/oral), customer-centric, extremely well-organized self-starter, team player and consensus builder able to work independently on-site or remotely. Possess valid international Passport.

See http://www.jeff-kemp.com

See http://www.linkedin.com/in/jeffkemp1

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This page was last modified on Saturday, August 01, 2009 10:59:46 AM

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